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GloveBox for insurance agencies: an insurance CRM built to catch leads

In a sentence: GloveBox (formerly Better Agency) is an insurance CRM -- customer relationship management software that tracks your prospects and clients -- with built-in automation for follow-up. Better Agency was acquired by GloveBox in December 2024 and folded into GloveBoxCRM, so you will see both names. It is paid, from about $150/mo. It is aimed at independent P&C (property and casualty -- home, auto, and business) agencies losing leads after hours or to slow response.
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The short version:

See it in action

A short walkthrough of GloveBox catching a new lead and running the follow-up automatically is on the way.

What does GloveBox do for an insurance agency?

GloveBox is an insurance CRM with automation on top. It stores your prospects and clients, then answers and follows up on new leads for you -- a text back within seconds, a sequence of reminders, a task on someone's list. The point is speed: the agency that replies first to a quote request usually wins it.

Beyond lead response, it handles the routine outreach an independent P&C agency struggles to keep up with by hand: renewal reminders, cross-sell nudges to round out a client's home-and-auto, and steady touches so a warm prospect does not go cold while your team is on the phones. Formerly Better Agency, it was built for insurance rather than adapted from a generic sales CRM.

What does GloveBox cost?

GloveBox is paid, from about $150/mo for its published entry tier. The legacy Better Agency plans ran higher, so pricing has shifted since the rebrand.

Prices change, and tiers vary by agency size and features, so confirm the current number with the vendor before you budget around it.

Pricing is vendor-published and changes; check current plans at glovebox.io (vendor-published, checked 2026-07-29).

Who is it for -- and not for?

A fit if…

  • You are an independent P&C agency losing leads after hours or to slow follow-up, and you want a CRM that responds automatically.
  • You want renewal reminders and cross-sell nudges running on their own instead of by memory.
  • You want a CRM built for insurance, not a general sales tool you have to bend into shape.
  • You can put a proper consent process in place before any automated texting or calling starts.

Not for you if…

  • You only need faster quoting across carriers; that is a comparative rater's job, like Tarmika, not a CRM's.
  • You cannot yet capture and record TCPA consent for the people the system would text or call.
  • You want a full agency management system to store and service policies; a CRM sits alongside that, it does not replace it.
  • Your book is small enough that manual follow-up still keeps up, and the monthly cost is hard to justify.

Comparing quoting tools too? See our Tarmika review, or the full field in the insurance agency software comparison.

A note on TCPA consent

GloveBox can text, email, and call your prospects and clients automatically. That puts the TCPA (Telephone Consumer Protection Act -- the federal law on calls and texts) squarely on your agency. Before the system contacts anyone, you need prior express consent -- clear, documented permission -- and a working way to honor opt-outs.

This is background, not legal advice. Set up your consent capture and record-keeping with your own compliance lead or counsel before you turn on automated outreach, and confirm the rules for your states.

Common questions

How much does GloveBox cost?

GloveBox is paid, from about $150/mo for its published entry tier. Legacy Better Agency tiers ran higher. Pricing changes, so confirm the current rate with the vendor at glovebox.io.

Is GloveBox the same as Better Agency?

Yes. GloveBox acquired Better Agency in December 2024 and rebranded it GloveBoxCRM. You may still see the old Better Agency name in older articles and reviews.

Can GloveBox text and call my clients automatically?

Yes, it can automate texts, emails, and calls to prospects and clients. Because of that, your agency must capture TCPA prior express consent -- written permission to contact someone -- before it reaches out.

Who is GloveBox for?

Independent P&C agencies that are losing leads after hours or to slow follow-up and want a CRM that responds and follows up automatically. Find a local pro by zip below if you want help setting it up.

Sources

Pricing is vendor-published and changes; confirm it with the vendor before you buy.
GloveBox (formerly Better Agency) -- glovebox.io (insurance CRM and automation; paid, from about $150/mo published entry tier; Better Agency acquired by GloveBox December 2024, rebranded GloveBoxCRM). Vendor-published, checked 2026-07-29. Last reviewed: 2026-07-29.

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